Immersed in an international environment at a very young age and after spending her childhood in various parts of the world, which gave her a boundless open-mindedness, Donia Allègue moved to Paris to enrol at the Lycée Saint Louis de Gonzague and later at ESCP Europe. Even within the framework of this very general education, she intuited early that her future career would laiy in fashion, therefore she specialized in luxury goods. After graduation in 2006, she learned the ropes of her trade with Fendi, YSL and Dior but she instinctively knew that her entrepreneur spirit would eventually take over and that one day she would set up her own company. In February 2011, she had a revelation when visiting an apartment in Paris with her mother. The lady who owned the place was wearing a very elegant turban. This was quite an illumination and she saw the turban as the absolute fashion accessory. After some research and a market study, Donia Allègue realized that there was no Parisian turban house on the market. With the support of her …